30-DAY GROWTH RESET
Turn the plan into measurable growth.
You already know what needs to change. I help you implement the highest-priority improvements, coordinate the work, test what works, and track the results over a focused 30-day engagement.
One month. Clear priorities. Measurable growth.
30 DAY GROWTH RESET
What the 30-day Growth Reset is.
Focused execution, without the long-term commitment.
The 30-Day Growth Reset is for businesses that already know where the biggest opportunities are and want experienced help putting the right changes into action.
We choose a small number of high-priority initiatives, define what success looks like, and spend the month implementing, coordinating, testing, and measuring.
The goal isn’t to do everything. It’s to make meaningful progress on the changes most likely to improve growth.
See what we can put into action ↓
30 DAYS
A focused implementation sprint
Enough time to move priority work forward, test early results, and learn what deserves further investment.
MEASURABLE GOALS
Clear priorities with a defined outcome
We agree on what can realistically be accomplished in 30 days, how success will be measured, and where to focus effort first.
MEASURE & ADJUST
Know whether the changes are working
We define the right measures up front, track early results, and adjust where the evidence tells us to.
Starting at $3,000
If you need help diagnosing what’s getting in the way, start with the
Customer Journey Review to identify the strongest opportunities and build a prioritized 30-day action plan.
What we can put into action
The work depends on where the biggest opportunities are. A 30-Day Growth Reset focuses on a small number of high-value improvements, chosen for what can realistically be implemented, tested, and measured within the month.
We might work on one area or a combination of a few, depending on what will create the most meaningful progress.
01.
POSITIONING & MESSAGING
Clarify the offer, sharpen the value proposition, and strengthen the messaging customers see at key decision points. This might include refining service positioning, rewriting core website or campaign copy, or making the business easier to understand and easier to choose.
02.
LEAD GENERATION & ATTRACTION
Improve how the right prospects find and enter the business. This might include refining campaigns, referral strategies, partnerships, outreach, lead magnets, or channel mix to increase both lead quality and the number of meaningful opportunities.
03.
CONVERSION & FOLLOW-UP
Improve the points where interested prospects decide whether to move forward. This might include tightening calls to action, consultation or sales flow, pricing presentation, follow-up sequences, response times, or other friction that causes good prospects to stall or disappear.
04.
ONBOARDING & CUSTOMER EXPERIENCE
Improve what happens immediately after someone says yes, so the experience feels clear, smooth, and reassuring from the start. This might include welcome communications, forms, scheduling, handoffs, expectations, or other early touchpoints that shape confidence and satisfaction.
05.
RETENTION & REFERRAL
Create more reasons for good customers to stay, return, and recommend you. This might include improving follow-up, reactivation, referral or review requests, renewals, loyalty efforts, or other touchpoints that increase long-term customer value.
06.
PROCESS, SYSTEMS & MEASUREMENT
Improve the internal mechanics that support the customer experience and make growth easier to sustain. This might include clarifying ownership, tightening handoffs, documenting key processes, introducing simple automation, or setting up the right KPIs and tracking so we can see what’s working.
Lou is highly reliable and combines the right skills and talents necessary to drive projects to completion while maintaining a friendly attitude among the team members. Lou's professionalism is only matched by her personality.
THIERRY CHASSAING
This may be a good fit if...
01.
You know what needs to change, but it keeps getting pushed aside by day-to-day work.
02.
You have a clear opportunity, but need someone to turn it into an executable plan and keep it moving.
03.
A marketing, sales, onboarding, retention, or customer-experience improvement needs focused implementation.
04.
Several people or vendors are involved, and the work needs coordination, ownership, and follow-through.
05.
You want to test an idea or improvement before committing more time, budget, or resources to it.
06.
You need measurable progress now, but you’re not ready for ongoing fractional leadership.
You don’t need another strategy document. You need the right work to actually happen.
We’ll agree on what can realistically move in 30 days, put the highest-value priorities into action, and measure what changes.
How it works.
01.
CONFIRM THE PRIORITIES
We start with the 30-day action plan, choose the highest-value improvements to focus on, and agree on what can realistically be accomplished within the month.
02.
DEFINE SUCCESS
For each priority, we clarify the desired outcome, what needs to change, who is involved, and how progress will be measured.
03.
PUT THE PLAN INTO ACTION
I implement directly where it makes sense, and coordinate the people, vendors, or internal team members needed to move the rest forward.
04.
TEST + ADJUST
As changes go live, we look at the early data, customer response, and operational impact, then adjust where the evidence tells us to.
05.
MEASURE + DEFINE WHAT'S NEXT
At the end of the month, we review what changed, what worked, what needs more time, and whether the next step is another focused sprint, internal handoff, or Fractional Leadership.
WHAT HAPPENS NEXT?
At the end of 30 days, you can take the work forward internally, continue with another focused Growth Reset, or move into Fractional Leadership if ongoing senior ownership is needed.
One month at a time. No automatic long-term commitment.
What you leave with
You leave with priority improvements implemented, measurable progress against the goals we set, and clear evidence to guide what happens next.
Priority improvements implemented
The agreed work is moved from plan to practice.
Clearer systems and ownership
Processes, responsibilities, or handoffs are improved where needed.
A clear next-step decision
Continue internally, run another focused sprint, or move into Fractional Leadership.
Early evidence of what’s working
You have real data, customer response, or operational feedback to evaluate.
Documented learnings
You know what worked, what didn’t, and what should be adjusted next.
Measurable progress against goals
You leave with real evidence of what changed, what moved, and whether the work is improving conversion, retention, revenue, or customer experience.
REAL LIFE EXAMPLES
What this looks like in practice
CUSTOMER JOURNEY
Optimized key customer touchpoints across the journey to increase engagement, reduce drop-off, and improve conversion. Refined the experience at the points where customers were most likely to hesitate, disengage, or get stuck, then measured the impact of the changes.
The result was a smoother journey and increased conversions.
SALES PROCESS
Redesigned a client estimate process to make it faster, clearer and easier to move through, improving the handoff between internal workflow and customer communication.
The result was a shorter path from initial lead to confirmed customer.
RETENTION & REFERRALS
Reviewed every major client touchpoint for a small agency and found that the relationship largely ended once the project was complete. Built and implemented a post-project nurture program with scheduled follow-up, surveys, referral prompts, and client touchpoints designed to stay relevant and encourage repeat business.
The result was a 50% increase in repeat business and a significant increase in referrals.
Ready to turn the plan into measurable progress?
You already know what needs to improve.
The 30-Day Growth Reset gives you focused implementation support to move the highest-value priorities forward, test what works, and measure the results.
We’ll start with a short conversation to make sure the scope is realistic and the engagement is the right fit.
Other ways I can help
When another kind of support makes more sense
Sometimes you need to step back and diagnose what’s really going on. Other times, you already know what needs to happen and need experienced leadership to get it moving.
Business Clarity Intensive
For established businesses that know something needs to change, but aren’t yet sure what the real problem is or where to focus.
Find the real problem, decide what matters, and leave with a prioritized plan for what to do next.
Fractional Project & Program Leadership
For important initiatives that need senior structure, coordination and follow-through.
Bring in experienced leadership to organize the work, align the people involved, and move it through execution.